Extreme weather is becoming the new normal as continue to ignore the “True Costs” of our modern way of life.
Polls show that people understand climate change when they are directly impacted by extreme weather. This year has been the warmest and most extreme for weather ever recorded in America; consequently, we’ve seen an increase in the number of Americans who say they are concerned about climate change.
Ultimately, getting people interested in climate means drawing a personal link to extreme weather for them. Climate communicators are increasingly understanding the need to make this connection, and are thus tailoring their messaging and storytelling accordingly. A new series from the environmental group Friends of the Earth, called “Climate Stories,” does exactly that. Along with the campaign among environmental groups to isolate fossil fuel companies, this climate/extreme weather humanization strategy is likely to be a dominant messaging strategy moving forward.
I read about this on ThinkProgress.org