Author: Brian Brinks

7 Things You Didn’t Know About Energy Saving Light Bulbs

CFL Light Bulbs - The Better Choice

The standard incandescent bulb — what we typically think of as a “basic light bulb” — is a pretty inefficient piece of technology, wasting 90 to 98% of its electrical use as heat rather than useful light. Much better are fluorescents, including the now-ubiquitous compact fluorescent lights (CFLs), which are roughly 75% more efficient for […]

Let’s Talk About the Elephants in the Room

Elephant in the Room

When talking about the amount of carbon dioxide we as humans are pumping into the atmosphere the numbers are so vast it is hard to wrap your head around it. For example, in 2007 the U.S. pumped a staggering 5.8 billion (5,838,381,000) metric tonnes of C02 into the atmosphere (second only to China). So what […]

Green-Washing

Greenwashing

Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. Green is all the rage right now, and big business is cashing in, and the sad truth is the vast majority of money is spent on convincing us their […]

The debate, Urban or Sub-Urban Living

Urban vs Suburban

I currently live and work in a suburb just north of Toronto. We have a descent sized cookie-cutter house, in a all-to-common sprawled subdivision. We have a nice plot of land. It is the “ideal” spot to live and raise a family, isn’t it? My wife and I both have a car as this is […]